Commercial Intelligence Platform · From Insight to Revenue

Turn Your Installed Base Into Recurring Revenue

Pontract connects customer, equipment and service data to uncover hidden aftermarket opportunities and turn them into actionable revenue.

Pontract — Commercial Control Tower · Demo data
Installed equipment
12,480
+312 last 90 days
Contract coverage
58%
Target 70%
Open opportunities
1,146
Prioritized by value
Revenue potential
14.2M
Annualized
Agreement value vs. budget
Signed · Budget pace
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Aftermarket potential
58%
Coverage of installed base
5,240 units without agreement
Prioritized customerUncovered unitsPotential
Nordvik Foods AB142 units1.8MScore 94
Baltic Packaging A/S96 units1.1MScore 88
Fjord Logistics78 units860kScore 81
Hallberg Process Group61 units720kScore 76

Built for industrial companies with complex installed bases and field service organizations.

The challenge

Your aftermarket potential is already in your data.

Most industrial companies already have the information they need to grow aftermarket revenue. The problem is that it is fragmented across ERP systems, CRM platforms, service systems and spreadsheets.

Fragmented Installed Base

Customer and equipment data is spread across multiple systems.

Hidden Service Gaps

Equipment without contracts, maintenance or calibration remains unnoticed.

Missed Sales Opportunities

Service opportunities are often discovered too late or not at all.

Limited Commercial Visibility

Management lacks a clear view of aftermarket potential across customers and installed equipment.

Pontract turns fragmented data into commercial action.

How Pontract works

From Data to Revenue

One connected workflow — from operational data to signed service agreements.

01

Import business data

Connect or import customer, equipment and service information from existing systems.

02

Build the installed base

Connect every customer with their installed equipment.

03

Identify service gaps

Find equipment without agreements, calibration, preventive maintenance or upgrades.

04

Prioritize opportunities

Use commercial intelligence to identify the customers and equipment with the highest revenue potential.

05

Create agreements

Build service packages and agreements directly from the identified opportunity.

06

Grow recurring revenue

Increase contract penetration and aftermarket revenue across the installed base.

One commercial workflow. From insight to agreement to revenue.

Platform

One Platform for Commercial Aftermarket Growth

Six connected capabilities covering the full commercial aftermarket workflow.

Installed Base Intelligence

Get a complete commercial overview of customers, equipment, age, service history and contract status.

Pontract — Installed base · Demo data
Units
12,480
Avg. age
7.4 yrs
Calibration due
418
Without contract
5,240
EquipmentSerial / capacityLast service
Truck scale 24 mSN 40182 · 60 t2025-11-04Covered
Checkweigher line 2SN 71904 · 6 kg2024-08-19Overdue
Inspection unitSN 22571 · —2025-06-30Calibration
Weighing terminalSN 90233 · —2023-12-11No contract

Opportunity Intelligence

Automatically identify service gaps and untapped aftermarket opportunities.

  • Equipment without service contracts
  • Overdue maintenance
  • Missing calibration
  • Aging equipment
  • Upgrade opportunities
  • Frequent emergency service
Pontract — Opportunity Intelligence · Demo data
Opportunity score
82%
Nordvik Foods AB
142 units · 1.8M potential
Service gap88
Calibration gap74
Equipment age61
Emergency calls45
OpportunityCustomerValue
No service contractFjord Logistics860kHigh
Calibration overdueBaltic Packaging240kHigh
Aging equipmentSundby Industri180kMedium
Upgrade potentialHallberg Process310kMedium
Frequent breakdownsNordvik Foods120kMedium
Preventive maintenanceVestholm Bageri74kLow

Revenue Route Intelligence™

Turn technician travel into commercial opportunity. Pontract identifies relevant customers and equipment along planned service routes so existing field activity can generate additional aftermarket revenue.

Pontract — Revenue Route Intelligence™ · Demo data
Planned route · Nearby opportunities
NearbyDistanceValue
Sundby Industri4 km180kNo contract
Vestholm Bageri7 km74kCalibration
Aalsund Kød A/S11 km132kOverdue
Nordvik Foods AB13 km96kUpgrade

Contracts

Transform identified opportunities into structured service agreements. Connect technical scope, equipment, geography, travel requirements and pricing directly to the agreement.

Pontract — Service agreement builder · Demo data
Agreement typeFull maintenance + calibration
Visits per year4 (Feb · May · Aug · Nov)
Hours per visit6.0
Spare part discount15%
Labour discount10%
TravelIncluded, zone 2
Pricing summary
Service, 18 units168,400
Calibration, 9 units62,900
Travel14,200
Annual value245,500
Ready for digital signature

Solution Builder™

Standardize installation and service pricing directly alongside equipment sales. Help sales teams include installation and lifecycle services at the point of sale.

Pontract — Solution Builder™ · Demo data
Equipment sale
1,240k
Installation & services
286k
Lifecycle value, 5 yrs
1,120k
Mechanical installationIncluded
Commissioning & calibrationIncluded
Operator training, 4 hIncluded
Service agreement, 4 visits/yrRecommended
Customer responsibility: foundation, powerDocumented
Delivery Completeness Score™92 / 100

Service Sales Intelligence

Give service and sales teams a shared view of customers, opportunities and aftermarket potential.

Pontract — Service Sales Intelligence · Demo data
Customer
Nordvik
Food processing
Units
310
42 without contract
Potential
1.8M
Next actionOwnerDue
Offer calibration packageField serviceThis weekHigh
Renew maintenance agreementKey account30 daysOpen
Upgrade 4 terminalsSalesQ4Planned
Commercial intelligence

Know Where Your Next Aftermarket Revenue Will Come From

Pontract transforms operational data into commercial intelligence. Instead of asking “Where should we sell more service?” — Pontract shows you.

Installed Equipment
12,480
Contract Coverage
58%
Uncovered Equipment
5,240
Identified Opportunities
1,146
Revenue Potential
14.2M
Service Agreement Value
18.9M
Opportunity Conversion
64%
Customer Potential
864
Pontract — Statistics · Demo data
Quotation output
9.4M
Signed
6.1M
Hit rate
64%
Portfolio ARR
18.9M
Signed agreements per month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Use cases

Built for Industrial Aftermarket Organizations

One shared commercial view across every team that touches the installed base.

Service Management

See service gaps, agreement coverage and commercial potential across the installed base.

Sales

Include service, installation and lifecycle solutions when selling new equipment.

Field Service

Give technicians relevant commercial opportunities while they are already in the field.

Management

Track aftermarket potential, contract penetration and revenue development.

Key Account Management

Understand the complete installed base and service potential of strategic customers.

Business impact

Unlock More Value From Every Installed Machine

Higher Contract Penetration

Convert more installed equipment into recurring service agreements.

More Aftermarket Revenue

Identify opportunities already hidden within the existing customer base.

Better Field Utilization

Combine service delivery with structured commercial opportunities.

Faster Commercial Decisions

Give management a clear view of where revenue potential exists.

Stronger Customer Lifecycle

Move from reactive service to proactive lifecycle management.

The shift

From Reactive Service to Proactive Aftermarket Growth

Before Pontract

  • ERP data
  • Spreadsheets
  • Manual customer knowledge
  • Reactive service
  • Unclear installed base
  • Missed opportunities
  • Low contract visibility

With Pontract

  • Connected installed base
  • Commercial intelligence
  • Prioritized opportunities
  • Structured service selling
  • Contract visibility
  • Revenue forecasting
  • Recurring aftermarket growth
Product

Designed to Turn Complexity Into Action

A clean, intuitive interface built for daily commercial work. All data shown is simulated demo data.

Pontract — Commercial Control Tower · Demo data
Installed equipment
12,480
+312 last 90 days
Contract coverage
58%
Target 70%
Open opportunities
1,146
Prioritized by value
Revenue potential
14.2M
Annualized
Agreement value vs. budget
Signed · Budget pace
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Aftermarket potential
58%
Coverage of installed base
5,240 units without agreement
Prioritized customerUncovered unitsPotential
Nordvik Foods AB142 units1.8MScore 94
Baltic Packaging A/S96 units1.1MScore 88
Fjord Logistics78 units860kScore 81
Hallberg Process Group61 units720kScore 76
Who it is for

Built for Companies With an Installed Base

Pontract is designed for manufacturers, distributors and technical service organizations that generate aftermarket revenue from installed equipment.

Food Processing
Packaging
Industrial Automation
Weighing & Inspection
Production Equipment
Logistics & Material Handling
Process Industry
Technical Equipment Manufacturers
Integrations

Works With Your Existing Systems

Pontract does not replace your ERP, CRM or service management system. It connects the commercial information already available across your organization and transforms it into actionable aftermarket intelligence.

ERP
CRM
Service Management
Equipment Database
Excel / CSV
API
Customer story

Unlocking Hidden Aftermarket Potential

Customer challenge

Aftermarket revenue plateaued while the installed base kept growing.

Installed base visibility

All customers and equipment connected in one commercial view.

Opportunity identified

Uncovered units, overdue calibration and upgrade candidates ranked by value.

Commercial action

Prioritized service agreements built directly from the identified opportunities.

Revenue impact

Higher contract penetration and predictable recurring aftermarket revenue.

Customer case coming soon
Why Pontract

Built Around One Simple Idea

Every installed machine represents a future service opportunity.

Pontract gives industrial organizations the commercial intelligence needed to identify, prioritize and convert those opportunities.

Your Installed Base Already Contains Your Next Revenue Opportunity.

Let Pontract show you where it is.